Music - Catching, then holding the listener's interest

After doing the readings, I found that the hook is the most important part of catching someone's interest considering that it initially appears at the beginning of a song/musical piece. However, it can sometimes be hard to maintain someone's interest throughout a song/musical piece. In order to do that, one should know what kind of feelings/emotions they are trying to reveal from the listener, whether it is a happy, exciting, sad, or jealous emotion. For instance, when creating a video or any audio projects to celebrate the Martin Luther King Jr. Day, one would play inspirational music. The kind of music that will motivate and empower students (in the college setting) in developing and implementing leadership skills and abilities. The music would be with high beats and high tones of trumpets, saxophones, and drums, for example. The rhythm of the music will be fast pace and reaching higher and higher notes as a symbolism of reaching and accomplishing higher and higher goals in life.

Music Hooks

Working at a large institution such as Michigan State University (MSU) has its perks and challenges. One of the advantages that MSU offers is the spirit that can be found within the sports culture. Let's take football as an example. MSU is very well known for its sports culture which can be transcribed as its fans knowing the fight song and singing it whether they are inside or outside of the football stadium. Indeed, the MSU fight song does include several hooks and repetitive rhythm that makes the audience wants to sing more and more of it. It's very energetic and parts of the song contain non-lyrical aspects which makes it more catchy. There is also the part that says "fight fight fight team fight" which reminds us of the AAABA hook that makes it more emotionally appealing. While trying to teach part of the American culture to international students, this song could be helpful in keeping them engaged and hooked to the learning experience.

2MM Project

As an ordinary video experience showcasing the perks of studying abroad, there could be random videos of student's experience while abroad. Other institutions have advertised study abroad programs with text heavy slides and some without any pictures not video clips. In these instances, the audience will have a knowledge of what study abroad does but without really experiencing it nor feeling the emotions that past participants have felt.

In my compelling study abroad video, I have included slides that display ten significant reasons why study abroad is beneficial. The ways I did it include displaying short and concise texts that make interesting appearance on the slides (coming from upward, downward, or from the sides). The music chosen was very adventurous which fits the personalities of study abroad programs and mostly purposes. I wish I had included videos (but I didn't have any). However, the pictures that I have chosen were probably the best that recalled memories of tremendous and exciting moments while I was abroad. This feature introduces a little tease to the audience in living abroad through viewing these pictures as well as encouraging them to live these adventures or even better.

A Tale of Two Retail Spaces