Graphic Arts

This week's topic made me think more about my environment and how compelling it can be depending on the amount of thinking one puts into it. Regarding graphic arts, it seems like every element of a poster/flier/visual graphic (whatever you want to call it), plays an important role on whatever message ones wants/needs to deliver. The size of the header/object,font, the color chosen for each component, and the location of each element play an important role in making the graphic more compelling and appealing to the eyes. Another factor that I have never thought about prior to discussing the assigned graphic was that our experience and memory also contribute in visualizing a graphic or making it more compelling.

As imaginative bridges, I believe that all of the components above need to be taken in consideration in creating a compelling graphic. Of course, we would need to know the content/context while designing the graphic but also the audience that we are targeting. For example, college students and senior citizens may be two totally different audience to consider while creating a graphic. Another important factor to consider is the branding of the graphic (font, color, logos, etc.). For instance, MSU branding looks very distinct from any other institution making it recognizable to internal audience because they are familiar to the branding. As mentioned before, the graphic plays with our memory  and past experience and appear more compelling to some than others. Below are two examples of MSU posters/fliers that contain the MSU branding.